How to Build an Author Platform Without Feeling Overwhelmed
Let's face it—building an author platform can feel intimidating. Just the phrase "author platform" makes some of us want to run and hide. But here’s the good news: it doesn’t have to be overwhelming. Recently, I sat down with the talented Nicole Meier, a multi-published author and book coach, and Gretchen Schaffer, a marketing and PR strategist, who has worked with brands like Adobe, Microsoft, Meta, and Sony.
Nicole and Gretchen are the powerhouse duo behind Bookworks, a company that helps authors build authentic, impactful brands and platforms to reach their ideal readers.
What Exactly Is an Author Platform?
An author platform isn't just about having thousands of followers or making viral TikTok videos. According to Nicole and Gretchen, your author platform is simply your way of connecting authentically with readers. It’s about building trust, sharing your journey, and inviting readers into your creative world (both on and offline).
Nicole beautifully emphasized this point: "All of this is about finding your ideal reader and community."
When Should You Start Building Your Platform?
"Yesterday," Nicole laughed when I asked this question. But seriously, the earlier the better. Even if you're still drafting your manuscript, building your platform gives you a head start in connecting with readers and can significantly benefit your publishing journey.
Gretchen reinforced this by suggesting authors "start dipping a toe in the water," finding authentic ways to share their stories, progress, and experiences as writers. It's about consistency, not perfection.
How Do You Start Without Feeling Overwhelmed?
Here are some practical tips from Nicole and Gretchen to make the process feel less daunting:
Start Small and Consistent: Choose just one platform or channel initially, something manageable like Substack, Instagram, or a simple blog. Consistency matters more than breadth.
Know Your Audience: Do some research to understand where your ideal readers spend their time online. Are they podcast listeners, blog readers, or active on Instagram? This step ensures your efforts reach the right people.
Develop a Clear, Sharp Bio: Clearly communicate who you are and what you write. No vague statements like "I write books." Instead, specify your genre and unique perspective.
Choose Meaningful Content Pillars: Share relevant topics related to your writing genre or themes. Engage readers with authentic discussions rather than unrelated daily updates.
The Power of the Email List
One crucial piece of advice both Nicole and Gretchen emphasized was the importance of starting an email list early. Unlike social media followers, your email list is entirely yours. It's a direct line to readers who genuinely care about your work. Even if your list starts with just three people, that's okay - it will grow.
Low Stakes, Big Wins
Nicole shared her own experience, reminding us it’s okay to start messy and imperfect. Begin small, test out your voice, and gradually build confidence. Your author platform is a long-term investment, not a race. Gretchen highlighted that genuine engagement matters far more than follower count. A smaller, engaged community will always be more valuable than thousands of disengaged followers.
Ready to Build Your Platform?
Nicole and Gretchen’s insights make it clear that building your author platform doesn't have to be scary. With thoughtful steps, authenticity, and a little courage, you can connect deeply with readers long before your book hits the shelves.
To dive deeper and get personalized guidance, check out their services at bookworks.co or follow them on Instagram @bookworks.co
Remember, building your author platform can be a rewarding, enjoyable part of your author journey—not just another overwhelming task. You’ve got this!
